Ranger Media Event 2023

Ranger Ready Base Camp

A clear tent was chosen for the final structure thus allowing the media to be briefed in a climatized space.

Towing loop, demo & trailer backup competition

Site Plans

Final Design proposal for final Basecamp

Video demonstrates how the rear tire on the trailer would trigger a rod and release the flag.

The parking lot was staged with three different payloads hitched to the Rangers

Ranger Raptor Briefing at Raptor Assault School

Early Ideation

Here’s the layout for the Raptor immersion at the new Assault School, highlighting storytelling and content capture.

Photo opt.

This design secured the contract for project, featuring a flexible build adaptable to various footprints.

Towing Loop & Trailer Backup Competition

Ford challenged us to showcase their backup assist camera technology. I designed and fabricated a device to gamify the towing demo. During the media drive, guests tested their skills using the device in a competitive exercise that enhanced their towing confidence.

Project Date 2023
Ranger Media Event and Ride and Drive