Ford Motor Company NAIAS 2016

The Connected Innovation Studio takes the Auto show to the next level.

This video highlights the marketing strategy for the NAIAS 2016 stand, featuring influencers and multi-platform broadcasting to maximize reach. It also emphasized hands-on learning, engaging visitors through interactive, kinesthetic experiences.

Under the Oval

The 2016 Ford Motor Company exhibit rivaled the scope of a World’s Fair pavilion. As part of small design team, I contributed to the creation of a multi-faceted experience. My primary responsibility was conceptualizing, space planning and designing exhibits. Notable contributions where the massive rotating turntable at the center of the display. This feature allowed vehicles to rotate around three satellite stages, aligning them with a large LED wall for grand presentations held three times an hour. I contributed to various touchpoints, including installations for the vehicles and merchandise displays.

Project Date 2016
Location Detroit MI

Ford Lobby with Historic Livery

Product Boutiques

Social Channels

Owners Entrance

Interactive Experiences

Corner Marquee

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Ford NAIAS 2016
Lucid 2024-25
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Past Works 1994-2014