For the 2018 Pebble Beach Concours d’Elegance, Ford traditionally shared space with the Automotive Fine Arts Society. After years of persistence, I successfully introduced a design using AirClad, revolutionizing Lincoln's display. The sleek new architecture included a salon to showcase the product line, an outdoor patio, and a premium orientation toward the winner’s circle, offering attendees an unparalleled view of the 18th green and judge’s circle. This design elegantly combined luxury, functionality, and brand presence.